Strategic Objectives

Communications

The PNA commits to strengthening and improving overall communications both internally and externally so that its communications best meet our organizational goals, values and purpose.

The Plan:

• The PNA will maintain a strong, active communications committee (SCC) to guide all PNA communications.
• The SCC will support and guide the work of a bilingual staff communications officer who brings contemporary communications and marketing skills.
• The SCC will develop a detailed strategic action plan, policy, and guidelines for PNA communications, consistent with the purpose of PNA communications. This plan will include:
  • Redesigning the website to be contemporary, user-friendly and the primary source of PNA information.
  • Conducting a brand refresh, emphasizing the vitality of life after retirement.
  • Revamping the national newsletter and creating templates for region and chapter newsletters.
  • Creating a newsletter content syndication service to assist regions and chapters in producing newsletters.
  • Developing an expanded presence on social media to further the PNA’s reach to members and potential members.
• The SCC will seek opportunities to amplify the voice of the PNA in other media through opinion pieces on issues that matter to our members.
• The SCC will work with all PNA committees to ensure a consistent tone, voice, and message.

Recruitment

MEMBERSHIP (formerly Recruitment):

The PNA is committed to increasing membership in the organization to strengthen its voice and influence. CBC/Radio-Canada pensioners are stronger together.

The Plan:

• The PNA will maintain a Standing Committee on Membership (SCM) with one representative from each of the eight Regions, one surviving spouse, and one member from the Standing Committee for Equity, Diversity and Inclusion.
• Recognizing that recruitment takes place primarily at the Chapter and Region levels, the SCM will provide information and support for all initiatives to grow the CBC PNA.
• The SCM will identify and share best practices in member recruitment across all regions. Provide common tools that can be used and adapted by all members in their efforts to grow the Association.
• The SCM will analyze and distribute the annual data on pensioners as provided by the Pension Administration Centre.
• The SCM will develop and participate in on-going pre-retirement workshops for current employees.

The SCM will identify and support outreach opportunities to reach current employees, deferred pensioners, and non-member retirees.

Equity, Diversity and Inclusion

The PNA is committed to being an inclusive organization, seeking ways to ensure all members feel welcome, and to achieving diverse representation in leadership roles at all levels.

The Plan:

• The PNA will maintain a Standing Committee on Equity, Diversity and Inclusion (SCEDI), with no more than 10 members, one representative from each of the PNA’s eight regions, plus liaisons from the National Board of Directors and the Membership Committee, and will seek to ensure the broadest representation possible by encouraging volunteers from underrepresented groups.
• The PNA will ensure the Association’s EDI guide is widely distributed to leadership and volunteers at all levels as well as uploaded to the PNA website.
• The SCEDI will promote, maintain, and update when necessary the PNA’s EDI guide to help ensure meetings, events, and communications with members continue to be accessible and inclusive.
• The SCEDI will develop opportunities for PNA leaders at all levels to improve their understanding of Equity, Diversity and Inclusion.
• The SCEDI will collaborate with the Membership Committee to ensure PNA recruitment initiatives are reaching everyone in a diverse CBC workforce.
• The SCEDI will regularly review PNA policies and procedures to help ensure they reflect the principles of equity, diversity and inclusion.
• The SCEDI will seek out initiatives to foster cross-cultural sensitivity and respect.

Advocacy

The PNA is committed to advocating on behalf of the interests of its members both individually and collectively.  It does so both internally and externally. Through the national standing committee on advocacy (SCA), the PNA seeks to be recognized as a source of help and advice for CBC retirees and as a credible voice on matters of fundamental importance to its members.

The Plan:

• The PNA’s first loyalty is to its members. To that end it will ensure members are informed on current and relevant issues, and efforts on their behalf. Members will also see the PNA as the place to go on all matters related to their pensions and benefits.
• The SCA will work to raise the PNA’s public profile as a credible and experienced voice. It seeks to ensure decision-makers view the PNA with respect and as people worth listening to.
• The SCA will develop strategies to build influence on the core issues on including the preservation of public broadcasting and the CBC, preservation of defined benefit pension plans, the security and expansion of quality health care, and improvements to managing the ever-rising cost of living.
• The SCA will work to ensure the PNA maintains a positive and productive relationship with the CBC.
• Understanding there is strength in numbers, the SCA will also seek alliances on behalf of the PNA with partners who share the Association’s concerns and priorities.

MEMBER ENGAGEMENT:

The PNA commits to making the Association a welcoming and inclusive organization that creates space for as many members as possible to play an active role, thereby strengthening the Association, sharing the workload, and aiding succession planning.

The Plan:

• The PNA will develop a detailed strategy for encouraging members to take an active role in the PNA at various levels of engagement. Initiatives may include:
  • Providing a detailed list of tasks at all levels of the Association in order to invite members to participate.
  • Regularly soliciting content for the Newsletter Content syndication service.
  • Developing a process so that members with specific expertise can share it with members in need of that expertise.
  • Encouraging regions and chapters to create a welcoming committee for new members.
  • Encouraging PNA boards at all levels to invite observers to become familiar with the PNA.
• The PNA will establish a national standing committee responsible for engagement (SCE).
• The SCE will develop succession plans for the National, Regional and Executive levels.
• The SCE will encourage regions and chapters to actively recruit members to play a role on their boards and for succession planning purposes.